2014年8月20日星期三

Jordan release DingShuiBo and his Xtep brand

, the "different" sports brand in the history of the development of China's sporting goods industry, can be called a "miracle" word.

data obtained from the Hong Kong Stock Exchange, in 2008, in the global economy in the Great Depression of the winter, but special steps to achieve a 110% revenue growth and 129% of profit growth. 2001,Jordan release, Xtep value only more than 9000 yuan,wholesale jordans, but after a short period of eight years, under the Marshal DingShuiBo helm, special steps put this figure into a three billion yuan. And the brand's helm, DingShuiBo also naturally won the highest honor as a "worker" can get - 2009 "National Labor Medal."

"someone else can do shoe, why I can not!"

DingShuiBo chariot began in earnest 22 years ago hearts Fujian Jinjiang footwear black river bamboo scaffolding. That year, he took the time to tinker with shoe apprentice own blood and tears and accumulate out of 500 dollars; year, he cut down trees to make himself his first shoe bench from a nearby hill; which he issued a "people can engage in the shoe,Jordan release, why I can not!" lament, then resolutely and two sworn brothers founded the three-company, to start their own grassroots road ......

to start from a successful businessman in Chengdu. Other commitments shoes away consignment, "As money orders, now really could not get." Opportunity like a trap, but decided DingShuiBo shoes made in the past. A month later,Jordan release, Chengdu and shoe merchant will be paid all the money paid over and immediately asked him to do a few hundred pairs of shoes made in the past.

So, chariot DingShuiBo hearts not stopped. He secretly determined in the second year of their own business: do Jinjiang's largest shoe. With the unlimited extension of the stage, the chariot run faster and faster, six years after he won the first top "crown" of life - Chinese Shoes "export king."

The first pair of shoes sold in Russia, the small waves through foreign trade dug his pot of gold. Six years, "Sanko" has become China's largest overseas sales, reputation loudest footwear champion,Newest jordans, it has in the United States, Chile, Spain and other parts of the world. In Jinjiang area, there are 45 factories help DingShuiBo foundry. In the city's 3000 Brothers enterprises, small waves "export king" style moment matchless.
stylish young Xtep want is this feeling

2001 years based on the vagaries of the international market, DingShuiBo withdraw fought in the domestic market, in front of him was a clearing of the Red Sea. As the bureau's late, DingShuiBo order to seize high ground must be another way, a successful businessman. Thus, "Sanko" was renamed Xtep, meaning companies with "special steps" beyond the breakout.

"must be understood from the people on the motion to dig brand proposition!" DingShuiBo realize that a lot of people who buy sporting goods but in buying a fashion, young feel. "Strategic positioning Xtep is fashion sports!" Highly prized DingShuiBo, the consumer group focused on the 13-25 year-old young family, he put himself in the world to do foreign trade fashion pictures to the collection of R & D personnel, "Xtep should this feeling! "

from "Wind & Fire shoes" come out, hit a single product sold 1.2 million pairs of sales myths, their record so far no one can break; invite sports stars sports brand endorsement from industry to break the rules, to spend 4.7 million yuan unprecedented please to entertainment stars Nicholas Tse, Tse Avatar for countless signs in stores across the country have nines. DingShuiBo bypass Ebon towering jungle and found achievement Xtep brand differentiation bright smooth.

相关的主题文章:

Jordan release 2010 Tingfei Long Sports to color, said hi

[] when the streets are filled with a fog of homogeneity,Jordan release, the same color, the same layout, the same fabric,best basketball shoes, consumers began to produce visual fatigue, Tingfei Long with a kind of cool alternative The tide play personality,Jordan release, destabilize the street from. April 14, 2010, Tingfei Long Winter 2010 new orders will be held in Sandy Bay hotel benefits Anzai, then, Ting Feilong Sporting Goods Co. executives will carry all the agents and guests to the 2010 Walk forward.

ordering new theme ------ "hi,jordans for sale, Color"

colors, not only constitutes an important element of shoes, it is the first trigger point to communicate with each other consumer goods, in people's shopping psychology,Jordan release, color psychology occupies an important position. How to conduct a scientific study of color, color trends hold, and in accordance with market demand will color perfectly applied to product design and development to become more and more shoe brands factors to consider when product development focus.

Tingfei Long, general manager of Sports Goods Co., Ltd. Huang Canlong


相关的主题文章:

Nike running Dialogue and thinking about trade show

[-] Editor's note: effective once hailed as the fastest, lowest cost exhibition, unknowingly become tasteless,Nike running, tasteless gesture, the enthusiasm of exhibitors each year to cool, and even some companies began to abandon the show , himself another way to find a new mode of operation. The reasons for this situation then what is? Now businesses to show how to choose and work? What kind of expectations for the show have it? Please walked issue guidelines Forum - Dialogue and thinking about trade show!
Moderator: Zhang Li veterinary Market Guide editorial department
guests: Liu Xuebin Zheng-yu, general manager of Hebei Pharmaceutical Co., Ltd.
Fuli Ting Animal Pharmaceutical Co., Ltd., general manager of Henan Jin Erkang
Zhang Zhigang Star Pharmaceutical Co.,Jordan release, Ltd. Hebei Branch vice president of sales
Ma Li Chao Beijing Health McIntyre biological Ltd. Marketing Manager
Moderator: Despite today's industry so that we could attend the show,Jordan release, its effect is in decline,new jordans, but according to the survey understood that the country's annual livestock fair and Hebei, Henan, Shandong and other provinces Fair was able to make some Enterprise tempted and participate. Xi'an National Fair from May 18 this year, learned that your company or for the conference to do a lot of preparation. So,Jordan release, what your company will participate in this original intention? In order to achieve what the purpose or effect?
Liu Xuebin: mind there are two aspects, one company wants to further develop the northwest depth market; Second, the country will feast, worry not participate in the industry and the company's strength and development of suspicion. The main purpose of the exhibition is to make the northwest of the customer, at the same time, image, culture, and the strength of the show.
Liu Tao: Our original intention of the exhibition is to promote corporate culture. Because we have been respected anti emphasis on governance philosophy, so we aim is not to promote the exhibition of products, but to promote the idea.
Ma Li Chao: We set up a special exhibition and related technical seminars were organized, the original intention is to demonstrate corporate image, while making technology promotion, showcase the company's technical strength.
Zhang: Now is not expected to show the effect of the rise relic, as the number of contracts signed, the number of orders won, how many site to sell products, so we are exhibiting mind is more focused on long-term effects, that is, The purpose of the exhibition on the business of propaganda top. 相关的主题文章:

2014年8月19日星期二

Jordan release _5 Basics of ballet costumes and shoes

& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; other rules is: Never use a pin when repair tools do on clothes, because pin one from the top would stab partner outwards done; not allowed to use energy scratch someone else's belt or buttons; actress can not bundle stretchable belt, because it will slide into the ribs from the waist, actor jerk will not find the place where she clenched her; to wash clothes and to ensure personal hygiene, do not carry a piecemeal,Jordan release, sharp-shaped decorations. Do the provisions of the preceding sections,jordans shoes, everything will be very smooth.

hair treatment: When actress class or rehearsal, method combing their hair is a popular hairstyle with different mutually different, this treatment is correct. Beautiful hairstyle to keep up with the changes in thinking outside the martial arts room in this small world of ballet is happening is important. The only rule change is that hair combed matter what the style, we must ensure that no loose. That is to ask the hairpin, hair pin must be firmly fixed, guaranteed not to get rid of,Jordan release, such as thrown into the partner's eyes. Hair bands hair restraints must tie or handkerchief was on safely. Few people now use distribution networks, because most actresses have left long hair, you can put the hair tie a knot at the back contact. Today man's hair to stay too long, so he tied hair appliances to avoid looking at the rotation or jumping, the hair will not cover the face, many of today's actors usually choose a narrow ribbon tied to prevent hair scattered along the eyebrows , looks very much like a beautiful statue of Mount Olympus.

before joining Ballet dancers should learn how to stage needs according to his hair into a variety of different hairstyles. In a large opera house features a hairdresser, but not always the case, of course, in the tour there will be no barber follow. Does not handle alone their hair, wig or headwear actress can not be regarded as an expert dance community. Almost all have experienced actresses know, by others to their hair plug hair pin is useless, because they do stand toe after the first action, did not fall far from the clamp hairpin,Newest jordans, but also the head lose and thought very tight hairpin inserted to maintain contact with feel very strong. When people do not wear a hat or dance put on a wig,cheap nike shoes, so hairpin should be an integral part of the head.

相关的主题文章:

cheap jordans _1 Ring of death

[] hope some highlights of this article can only smashed some of the small and medium private enterprises boss crazy strong will to dream think,cheap jordans!

As the saying goes; bystander. Here, the author witnessed the development history of over 10 years in Wenzhou shoe shoe small and medium private enterprises cited as the public will see, we explore together, "Circle of Death" some private enterprises in Wenzhou in the end is how the formation.

As we all know, a lot of small and medium private shoe bosses are working hard on the family hold together developed, on their way to success, although now see out of their scenery,Jordan release, socializing in a large group of friends, but behind it is paid a huge real hardships, with the continuous expansion of the capital, the scale of the enterprise is also a step-by-step expansion of enterprise product marketing tentacles extend surface gradually penetrate into different regions and different levels of people object, enterprise supply chain relationships are constantly undergoing a qualitative change. Faced with refining and developing corporate brand promotion, implement refined management, management personnel and the introduction of corporate culture,Jordan release, which has been very clearly told family members the ability to business owners who have been far from fully satisfied with the role of the former.

Why an obviously white reality is called small private shoe chiefs prude come from?

a, "is my" hinder individual development thinking

China there is a culture called secular culture, the pursuit of wealth and psychological keep rich people in this culture, most vividly, as some home postpone seeking male heir same. The vast majority of small and medium private shoe boss is coming from farmers,Jordan release, with not much cultural foundation, farmerist inseparable from a "pro" word, they believe that the world is our relatives laid, wealth is my personal only a family member called Zhong a Fuji,Jordan release, to the outsider to manage natural feel at ease.

相关的主题文章:

best basketball shoes Shoes and apparel retail business with a business idea _3

So we can say that in order to store in the form of Direct or join to expand the market, which is in the business of retail business,best basketball shoes, and is in direct contact with shoes and apparel enterprises with independent brands with consumers. With the view to look at shoes and apparel retail business, will produce a completely different business ideas and results, especially shoes and apparel companies will be more helpful to grasp the nature of the industry. Research Lang - garment enterprises core business is how to shorten the lead time of the supply chain - are fully in line with the nature of the retail industry, if the shoes corporate CEOs were able to fully understand the essence of retail, naturally, will understand Lang Professor pains.

shoes and apparel business district location system must build systems

shoes as a retail business, naturally have to follow the laws of the retail industry, namely: the first is the location, and the second is the location,Jordan release, or the location of the third! Shoes and apparel enterprises from the current location point of view, but also the lack of a more scientific and systematic approach basically rely on the experience and on-site observation,Nike running, quantitative method also used less; especially for franchisees, in siting the even more extensive, and companies can provide professional guidance is limited, which resulted in a lot of franchisees in the shop after the initial failure of the decision. At present, because in most cases,Jordan release, the way to expand the franchise stores, shoes and apparel enterprises that are not involved in the business district analysis agent or franchisee and location, but mainly on their own decision-making by the agents and franchisees,jordans for sale, but these businesses have For many of the site is the lack of experience and methods - in particular franchisee, if they do not get direct guidance of the enterprise, is likely to mean that the upcoming troubled operations. And that, ultimately will affect the corporate brand shoes and apparel.

相关的主题文章:

2014年8月18日星期一

Jordan release Branch new password

[] Inscription: Recently, a fellow Mr. Adu a "Resolution: Shame Chinese men's branch of industry," a text, reading is completed, quite a lot of feelings, then pick up a pen, I talked about some superficial view.

branch headquarters of
management capabilities to establish regional


moment even in the line of men's business, the annual investment in the headquarters of the brand is relatively limited, focusing mainly on CCTV and several flight magazine, limited efforts. According to the author of "brand trilogy" theory, men's brand experience to build a national influence by means of CCTV after the region need to penetrate this second phase of the transition. Why emphasize the brand's regional influence and infiltration? The reason is that, men that did not fully mature industry, brand influence still exists for a large sales force (Put another way, put branding - output efficiency good).

headquarters each year (mostly every six months) will have a unified national outreach program, the branch is no need to violate, but to consider the actual situation of the regional market. If the direction of the regional match, then you can give in the efforts to strengthen the existing headquarters, such as increasing provincial television advertising,Jordan release, outdoor advertising business district, public transportation systems, such as advertising, organizing marketing activities accordingly; unified direction if the area is not entirely suitable branch may consider appropriate modifications in basically a combination of Marxism-Leninism and then clever, or have actual Chinese revolution was won.

Branch how viable brand promotion, dissemination occupied the commanding heights, thus creating a strong regional brand, which is one of the important tasks of a branch in the brand era. Remember, the branch is not a dealer. I do not think agents are "capitalism", the branch is "socialism", in fact socialism with Chinese characteristics, not made remarkable achievements? Branch to brand and market oriented development, in essence, does not affect profits.

cultivate independent hematopoietic function

I mainly design came about from this point,Newest jordans.

this year,Nike basketball, General Motors suffered a crisis, GM China company gave us some inspiration, the regional companies must have independent hematopoietic function. In fact this year, GM's U.S. bankruptcy reorganization, GM China for little impact, because the GM China already has the independent research and development, production and marketing of a fully functional, fully able to rely on the profits accumulated in previous years, to achieve a good development. Simply put,cheap jordans, the American General erase, GM China can also normal operations because it is a complete, self-hematopoietic function with the organization. In the presence of such a menswear industry "contradictory" facts, designers do not really understand the consumer, they are not nearly from consumers. Relatively speaking, the members of the branch, especially marketers, from consumer closer. Branch should have the capability,Nike running, in the region of what style, style, color, product comparison welcomed by consumers, and actively market information store shopping guide staff were accurate and complete compile and provide to headquarters commodity center. You can also request the headquarters branch by providing information to design products to improve targeted. They are in line, most clearly, what clothes to sell on the market. Branch can even hire some designers, on a quarterly basis a portion of their own design.
相关的主题文章: