, the "different" sports brand in the history of the development of China's sporting goods industry, can be called a "miracle" word.
data obtained from the Hong Kong Stock Exchange, in 2008, in the global economy in the Great Depression of the winter, but special steps to achieve a 110% revenue growth and 129% of profit growth. 2001,Jordan release, Xtep value only more than 9000 yuan,wholesale jordans, but after a short period of eight years, under the Marshal DingShuiBo helm, special steps put this figure into a three billion yuan. And the brand's helm, DingShuiBo also naturally won the highest honor as a "worker" can get - 2009 "National Labor Medal."
"someone else can do shoe, why I can not!"
DingShuiBo chariot began in earnest 22 years ago hearts Fujian Jinjiang footwear black river bamboo scaffolding. That year, he took the time to tinker with shoe apprentice own blood and tears and accumulate out of 500 dollars; year, he cut down trees to make himself his first shoe bench from a nearby hill; which he issued a "people can engage in the shoe,Jordan release, why I can not!" lament, then resolutely and two sworn brothers founded the three-company, to start their own grassroots road ......
to start from a successful businessman in Chengdu. Other commitments shoes away consignment, "As money orders, now really could not get." Opportunity like a trap, but decided DingShuiBo shoes made in the past. A month later,Jordan release, Chengdu and shoe merchant will be paid all the money paid over and immediately asked him to do a few hundred pairs of shoes made in the past.
So, chariot DingShuiBo hearts not stopped. He secretly determined in the second year of their own business: do Jinjiang's largest shoe. With the unlimited extension of the stage, the chariot run faster and faster, six years after he won the first top "crown" of life - Chinese Shoes "export king."
The first pair of shoes sold in Russia, the small waves through foreign trade dug his pot of gold. Six years, "Sanko" has become China's largest overseas sales, reputation loudest footwear champion,Newest jordans, it has in the United States, Chile, Spain and other parts of the world. In Jinjiang area, there are 45 factories help DingShuiBo foundry. In the city's 3000 Brothers enterprises, small waves "export king" style moment matchless.
stylish young Xtep want is this feeling
2001 years based on the vagaries of the international market, DingShuiBo withdraw fought in the domestic market, in front of him was a clearing of the Red Sea. As the bureau's late, DingShuiBo order to seize high ground must be another way, a successful businessman. Thus, "Sanko" was renamed Xtep, meaning companies with "special steps" beyond the breakout.
"must be understood from the people on the motion to dig brand proposition!" DingShuiBo realize that a lot of people who buy sporting goods but in buying a fashion, young feel. "Strategic positioning Xtep is fashion sports!" Highly prized DingShuiBo, the consumer group focused on the 13-25 year-old young family, he put himself in the world to do foreign trade fashion pictures to the collection of R & D personnel, "Xtep should this feeling! "
from "Wind & Fire shoes" come out, hit a single product sold 1.2 million pairs of sales myths, their record so far no one can break; invite sports stars sports brand endorsement from industry to break the rules, to spend 4.7 million yuan unprecedented please to entertainment stars Nicholas Tse, Tse Avatar for countless signs in stores across the country have nines. DingShuiBo bypass Ebon towering jungle and found achievement Xtep brand differentiation bright smooth.
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