2014年8月15日星期五

jordan shoes Acquisition of an international brand. Booster Anta global rise (on) _2

. In the United States, China, for example, the American brand extends to China, very smooth, and the Chinese brand to the U.S. market expansion, it is difficult to get the U.S. consumer recognition - cheap, quality in general, is the Chinese-made long-term impression. China achieved by the rise of the global and Chinese culture to become the world's important cultural and even the mainstream culture - although it has been the rise in the world, this is a bright prospect, but it also takes a long period of time (or even long). Brand in sports to get much more sensitive than other industries, Chinese brands want the American market - the world's largest sporting goods market recognition, so that American consumers to accept the Chinese sports brand, you need to accumulate more long, huge promotion costs, more tenacious patience, higher super-brand strategy and skill ......

I want to say that this is a very difficult, very difficult, very difficult thing.

a brand's rise is how difficult and lengthy, but a world brand was born,jordan shoes, and that is often a commercial legendary staged, very occasionally. There is no direct data can be drawn to create a Chinese famous brand, how much money - Anta years of sports sponsorship expenses reached 350 million, it needs to build a brand in the world how much? And even if it really has so much money, who can guarantee success? This is from the world of money and branding success probability of the risk of starting to consider. In addition, it seems that there is a world brand "mandatory" is a decades-old brand - the brand to become the world really need to accumulate a long period of time. Nike, the world's leading,jordans for sale, this year has been 44 years of history, Adidas was founded much earlier, in 1949,wholesale jordans, even if it is a late start, but also has a history of 27 years 相关的主题文章:

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