[] Inscription: Recently, a fellow Mr. Adu a "Resolution: Shame Chinese men's branch of industry," a text, reading is completed, quite a lot of feelings, then pick up a pen, I talked about some superficial view.
branch headquarters of
management capabilities to establish regional
moment even in the line of men's business, the annual investment in the headquarters of the brand is relatively limited, focusing mainly on CCTV and several flight magazine, limited efforts. According to the author of "brand trilogy" theory, men's brand experience to build a national influence by means of CCTV after the region need to penetrate this second phase of the transition. Why emphasize the brand's regional influence and infiltration? The reason is that, men that did not fully mature industry, brand influence still exists for a large sales force (Put another way, put branding - output efficiency good).
headquarters each year (mostly every six months) will have a unified national outreach program, the branch is no need to violate, but to consider the actual situation of the regional market. If the direction of the regional match, then you can give in the efforts to strengthen the existing headquarters, such as increasing provincial television advertising,Jordan release, outdoor advertising business district, public transportation systems, such as advertising, organizing marketing activities accordingly; unified direction if the area is not entirely suitable branch may consider appropriate modifications in basically a combination of Marxism-Leninism and then clever, or have actual Chinese revolution was won.
Branch how viable brand promotion, dissemination occupied the commanding heights, thus creating a strong regional brand, which is one of the important tasks of a branch in the brand era. Remember, the branch is not a dealer. I do not think agents are "capitalism", the branch is "socialism", in fact socialism with Chinese characteristics, not made remarkable achievements? Branch to brand and market oriented development, in essence, does not affect profits.
cultivate independent hematopoietic function
I mainly design came about from this point,Newest jordans.
this year,Nike basketball, General Motors suffered a crisis, GM China company gave us some inspiration, the regional companies must have independent hematopoietic function. In fact this year, GM's U.S. bankruptcy reorganization, GM China for little impact, because the GM China already has the independent research and development, production and marketing of a fully functional, fully able to rely on the profits accumulated in previous years, to achieve a good development. Simply put,cheap jordans, the American General erase, GM China can also normal operations because it is a complete, self-hematopoietic function with the organization. In the presence of such a menswear industry "contradictory" facts, designers do not really understand the consumer, they are not nearly from consumers. Relatively speaking, the members of the branch, especially marketers, from consumer closer. Branch should have the capability,Nike running, in the region of what style, style, color, product comparison welcomed by consumers, and actively market information store shopping guide staff were accurate and complete compile and provide to headquarters commodity center. You can also request the headquarters branch by providing information to design products to improve targeted. They are in line, most clearly, what clothes to sell on the market. Branch can even hire some designers, on a quarterly basis a portion of their own design.
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